Let customers shop before asking them to qualify.
Most prospective buyers never see the catalog. Dunder Mifflin asks for tax, credit, and approval details before proving assortment, price, or delivery value.
Offer an email-only browse-and-cart path; preserve the cart into setup.
All non-contract customer segments
Activation funnel
Click a stage for exact loss and explanation
One storefront. Three purchasing paths.
Do not make customers choose a buying system before they can judge the offer. Every path begins with product, price, availability, delivery, and a persistent cart.
Across all segments, approved customers almost always inspect the offer.
Value appears once the account is connected correctly.
Catalog viewers order at 72.33%. Existing contract customers reach 43.96% signup-to-order conversion and 60.0% 30-day reorder. This supports exposing the core earlier; it does not prove that gating causes abandonment.